2010 in review

2 01 2011

The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads Wow.

Crunchy numbers

Featured image

The Louvre Museum has 8.5 million visitors per year. This blog was viewed about 170,000 times in 2010. If it were an exhibit at The Louvre Museum, it would take 7 days for that many people to see it.

 

In 2010, there were 28 new posts, growing the total archive of this blog to 83 posts. There were 58 pictures uploaded, taking up a total of 20mb. That’s about 1 pictures per week.

The busiest day of the year was February 25th with 917 views. The most popular post that day was multi terrain pattern camouflage for british armed forces.

Where did they come from?

The top referring sites in 2010 were hydedefinition.com, strikehold.wordpress.com, en.wordpress.com, tvtropes.org, and tactical.pl.

Some visitors came searching, mostly for multicam, pencott, multi terrain pattern, ucp delta, and multicam pattern.

Attractions in 2010

These are the posts and pages that got the most views in 2010.

1

multi terrain pattern camouflage for british armed forces December 2009
14 comments

2

camo test: afghanistan December 2009

3

British Army unveils new equipment for infantrymen September 2008
15 comments

4

photo’s of ucp-delta in action December 2009
1 comment

5

The PenCott™ pattern March 2009
2 comments

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hyde definition’s new look

6 08 2010

Hyde Definition, the digital camouflage and concealment company I run, has finally finished revamping its website. Well actually, not quite, as there are still one or two things that need adding and tidying, but to all intents and purposes it is done. Come on over and take a look!

"Hyde Definition web page"





camo comparison two

6 08 2010

ITS Tactical, who did a terrific job photographing several different camouflage patterns in Oklahoma last year, have hit gold again with a repeat of the test, this time in Texas, and featuring a few more camouflage patterns (and a few less duds).

With half an eye on the current conflict in Afghanistan the team at ITS chose a mixture of terrain that included sand and rocks and some scrubby growth. Although the landscape favoured desert and semi-arid camo patterns, four woodland/temperate designs were featured in the tests too – MARPAT Woodland, Singapore Armed Forces (SAF) Digital, Jieitai (Japanese flecktarn) and PenCott. Judge for yourself, but of the four,  I know which one I’d choose to wear in that sort of environment, if arid camo was not available 😉 Well, you would  expect me to say that, wouldn’t you?

"ITS Camo Comparison 2"

The test is very comprehensive, with consistent photos of all the camouflage patterns mounted on a dummy at set ranges in four different locales. You get a chance to pick up to four best performing patterns in each photo set. A tip regarding voting though – to be sure you are voting for the patterns you think are best, familiarise yourself with the designs – and the order they appear in – with one of the close range photo sets, because at long range it gets pretty hard to tell some of them apart, and the picture captions don’t give anything away!

Anyhow, you can check it all out on ITS Tactical’s blog





new multi-terrain camouflage patterns

7 06 2010

Hyde Definition announces new PenCott multi-terrain camouflage patterns and revised licensing rates

New patterns have been specifically optimised for arid and semi-arid terrain – the most common and most likely operational environments for military assistance and special operations forces.

Newly revised licensing rates have been developed which make it even simpler and easier for companies to produce their own clothing and equipment designs in the PenCott camouflage pattern.

7 June 2010 – Hyde Definition Ltd. announces the release of two new multi-terrain camouflage colourways based on the proven PenCott multi-environment camouflage pattern.  The new semi-arid environment “PenCott-Badlands” and arid environment “PenCott-Sandstorm” patterns have been specifically created to provide superior camouflage, and thus a tactical edge, for personnel operating in these environments.

"sandstorm_uae"

Simulation of PenCott "Sandstorm" pattern

Arid and semi-arid regions cover more than a third of the earth’s land mass and pose a distinct set of challenges to military forces – and especially camouflage designers. These regions are also the locations of the majority of armed conflicts that account for 1,000 deaths per year or more. These types of terrain therefore represent a very real operational requirement for uniforms and equipment optimised for use in these challenging environments.

The PenCott Multi-Environment Camouflage pattern uses a unique, digitally-enhanced mixture of blending and disrupting techniques, and has been specifically designed to:

  • conceal more effectively at all typical engagement distances
  • conceal more effectively at much closer distances than other patterns
  • conceal more effectively in multiple environments and terrains
  • dramatic improvement in concealment over previous generation patterns

Effective camouflage defeats the ability of the observer to detect or recognise the wearer as something of interest. But typical disruptive pattern camouflage can sometimes weaken the effect by introducing colours or shapes that look alien to a particular environment.

"PenCott Badlands Afghanistan simulation"

Simulation of PenCott "Badlands" pattern

PenCott’s unique digital fractal design dithers four terrain-optimised contrasting colours – creating a combination of soft, blended and hard edges for a more natural-looking texture, and the illusion of a wider spectrum of colour tones.

The complex PenCott pattern is harder for the human eye to process, and recognisable shapes such as limbs and head-gear – or the lines of pocket edges – become more difficult to detect and recognise. PenCott disguises the wearer so effectively that he or she appears to literally melt in to the terrain.

The original PenCott-GreenZone pattern rapidly established a reputation of being “probably the best temperate/tropical terrain camouflage pattern in the world” (to paraphrase the famous beer adverts). Now the release of the “Badlands” and “Sandstorm” colourways means that special operations forces can enhance their tactical edge in those regions where they’re most likely to be deployed.

The new simpler, easier, revised scale of licensing fees makes it even easier for companies to produce their own clothing and equipment designs in the PenCott camouflage pattern. For further information, contact: dom@hydedefinition.com

About Hyde Definition
Headquartered in East Anglia in the UK, Hyde Definition has a young, loyal and dedicated team who strive to deliver cutting edge concealment solutions for personnel, materiel, vehicles and buildings.

Founded in 2007, the company undertakes camouflage design commissions and licensing agreements worldwide.

Visit the website www.hydedefinition.com





hyde definition ltd at iwa 2010

10 03 2010

I will be attending this year’s Internationale Waffen Ausstellung (IWA) – an annual trade-show for the shooting, hunting and firearms industry taking place in Nuremberg, Germany, from the 12th to the 15th of March 2010.

IWA is the second largest trade-show of its type, after SHOT in the United States.

I will be visiting companies in the outdoor clothing sector to promote Hyde Definition’s innovative PenCott Multi-Environment Camouflage™ and to reveal additional new colour-ways addressing arid, mountain, urban, snow and low-light operational needs.

This show is a fantastic chance to show the industry what we’ve been developing, but I’ve got a lot of leg work to do – the venue is huge and I’m meeting companies from one end to the other across the weekend!

If you would like to meet with me at the show to discuss the exciting opportunities offered by Hyde Definition’s ground-breaking concealment solutions, give me a call on +44 208 123 0302 or +44 7764842047, or email me at dom@hydedefinition.com

"Pencott_Colourways_small"

9 of the available PenCott colour-ways





camo for cameron

1 08 2009

A rumour came to my attention today. The rumour has it that James Cameron, director of classics such as The Terminator and Terminator 2, Aliens and the Abyss, as well as True Lies and Titanic, has been wearing my company’s PenCott digital fractal camouflage on the set of his latest film project: Avatar. The rumour appears to have grown from a photograph in the latest edition of Empire magazine, showing Cameron demonstrating how to man the door-gun of a troop transporter, wearing a pair of trousers in an unusual digital camouflage.

35565

NOT gunning for PenCott. Copyright: Empire magazine

Much as I would love one of my movie idols to be wearing PenCott in association with a futuristic film, sadly he is not. His lower half seems to be clad in a commercial camo (note the bigger, more obvious pixels and the black areas). Should James Cameron like some genuine Hyde Definition trousers in our cutting-edge PenCott pattern, he is welcome to get in touch and I will happily furnish him with a pair or two, plus shirts and hats to boot. Someone pass the message to him, eh?





transformed: Megan Fox in futuristic camo

20 06 2009

Megan Fox was at the premiere of this summer’s expected big box-office blockbuster, Transformers 2, in Berlin recently. Here’s how she could have looked if that dress was made with PenCott camouflage material…