hyde definition’s new look

6 08 2010

Hyde Definition, the digital camouflage and concealment company I run, has finally finished revamping its website. Well actually, not quite, as there are still one or two things that need adding and tidying, but to all intents and purposes it is done. Come on over and take a look!

"Hyde Definition web page"


camouflage – the exhibition comes to Canada

11 06 2009

Anyone who got to see the Camouflage exhibition at the Imperial War Museum a couple of years ago will appreciate what a treat is in store for those able to make it to the Canadian War Museum in Ottawa this summer. The IWM exhibition has travelled across the pond, and is set to inform and inspire new audiences young and old with its immersive display of concealment techniques, from their hand painted origins in the First World War through to the ultra-modern trend for uniforms designed and manufactured with the aid of sophisticated computer programs.

fashion meets function at the Canadian War Museum's camo exhibition

fashion meets function at the Canadian War Museum's camo exhibition

Follow the link to see more about Camouflage, the exhibition – from battlefield to catwalk.

Unfortunately the exhibition has no examples of the PenCott digital multi-environment camouflage, since the pattern was still being trialled when the Imperial War Museum originally presented the show. However, the two British camoufleurs who inspired Hyde Definition’s creative approach to the design of PenCott feature prominently in the Second World War gallery – Professor Hugh Cott, scientist; and artist Sir Roland Penrose. They offered solutions to the problem of concealment from two sources – that of zoological evolution and of visual psychology. At Hyde Definition we combined these points of view, and thus named the pattern in memory of Penrose and Cott: PenCott.

Camouflage is presented by the Canadian War Museum in partnership with the Imperial War Museum, from June 4, 2009 to January 3, 2010.

camo in the community

17 02 2009

Optical illusion meets student humour in some of the projects catalogued over on WebUrbanist.


It’s not all impractical, tax-payer funded flights of fantasy though: I particularly liked the idea of kamo kilts (for camo’d Celts?) – watch out for one of those in a neighbourhood near you!

Desert Marpat kilt

Desert Marpat kilt

Predator Fall Brown kilt

Predator Fall Brown kilt

power to the people

27 01 2009

Regular readers will remember me mentioning a design brief that my company Hyde Definition fulfilled last summer. It was to reduce the visual impact of a domestic wind turbine erected on private property in the UK, and the client wanted to be able to apply the design himself, in situ. Our website has recently been updated to include photographs of the turbine’s camouflage scheme, kindly supplied by our client.


Realising that it is practically impossibly to conceal an object as large and obvious as a wind turbine against the constantly changing skyscape behind it, we chose to  break up the shape and use different tones that will blend in some, but not all, conditions.

The bespoke design uses two shades of grey, plus white, applied over the black polycarbonate gearbox nacelle and triangular fin in a pixellated quadrilateral symmetry-axis disruption pattern. In plain speak, picture a flat image of the turbine head, with a line running along the centre of the nacelle, and a line running down the middle of the fin. Imagine that lines also extend inward from all the corners and join the central lines near their ends. These are the axes of internal symmetry, which is not a name for the next James Bond film, but is the central mass that needs to be broken up in order to deceive the eye, which we achieved by using square and rectangular serrated shapes in different sizes and orientations.

Spock style shirt at Soldier Systems

2 12 2008

You’ve got to see this to believe it: A camouflage pattern featuring Leonard Nimoy’s (Mr Spock) face.


I won’t spoil the fun by telling you why such a thing was created – get on over to Soldier Systems and find out for yourself!

tiger striped lotus

14 10 2008

This is the Lotus Elise Tiger. Yeah, it’s old, but I like it. And it’s camo… of a kind.



Thanks to Strange Vehicles for the pic, and to allfastcars.com for the ones below:

how accurate is your colour vision?

26 09 2008

Test your colour IQ

You will have fun with this neat little game. Simply arrange rows of coloured tiles in order, grading from one hue to another – at the end you submit your result for a score between 0 and 99, where zero is perfect. I got 8, and my eyes are old and bent. Be warned, though – staring at the small squares of colour for a time, under an artificial light source, at the end of a long day that finishes a long week, can physically hurt!