new multi-terrain camouflage patterns

7 06 2010

Hyde Definition announces new PenCott multi-terrain camouflage patterns and revised licensing rates

New patterns have been specifically optimised for arid and semi-arid terrain – the most common and most likely operational environments for military assistance and special operations forces.

Newly revised licensing rates have been developed which make it even simpler and easier for companies to produce their own clothing and equipment designs in the PenCott camouflage pattern.

7 June 2010 – Hyde Definition Ltd. announces the release of two new multi-terrain camouflage colourways based on the proven PenCott multi-environment camouflage pattern.  The new semi-arid environment “PenCott-Badlands” and arid environment “PenCott-Sandstorm” patterns have been specifically created to provide superior camouflage, and thus a tactical edge, for personnel operating in these environments.

"sandstorm_uae"

Simulation of PenCott "Sandstorm" pattern

Arid and semi-arid regions cover more than a third of the earth’s land mass and pose a distinct set of challenges to military forces – and especially camouflage designers. These regions are also the locations of the majority of armed conflicts that account for 1,000 deaths per year or more. These types of terrain therefore represent a very real operational requirement for uniforms and equipment optimised for use in these challenging environments.

The PenCott Multi-Environment Camouflage pattern uses a unique, digitally-enhanced mixture of blending and disrupting techniques, and has been specifically designed to:

  • conceal more effectively at all typical engagement distances
  • conceal more effectively at much closer distances than other patterns
  • conceal more effectively in multiple environments and terrains
  • dramatic improvement in concealment over previous generation patterns

Effective camouflage defeats the ability of the observer to detect or recognise the wearer as something of interest. But typical disruptive pattern camouflage can sometimes weaken the effect by introducing colours or shapes that look alien to a particular environment.

"PenCott Badlands Afghanistan simulation"

Simulation of PenCott "Badlands" pattern

PenCott’s unique digital fractal design dithers four terrain-optimised contrasting colours – creating a combination of soft, blended and hard edges for a more natural-looking texture, and the illusion of a wider spectrum of colour tones.

The complex PenCott pattern is harder for the human eye to process, and recognisable shapes such as limbs and head-gear – or the lines of pocket edges – become more difficult to detect and recognise. PenCott disguises the wearer so effectively that he or she appears to literally melt in to the terrain.

The original PenCott-GreenZone pattern rapidly established a reputation of being “probably the best temperate/tropical terrain camouflage pattern in the world” (to paraphrase the famous beer adverts). Now the release of the “Badlands” and “Sandstorm” colourways means that special operations forces can enhance their tactical edge in those regions where they’re most likely to be deployed.

The new simpler, easier, revised scale of licensing fees makes it even easier for companies to produce their own clothing and equipment designs in the PenCott camouflage pattern. For further information, contact: dom@hydedefinition.com

About Hyde Definition
Headquartered in East Anglia in the UK, Hyde Definition has a young, loyal and dedicated team who strive to deliver cutting edge concealment solutions for personnel, materiel, vehicles and buildings.

Founded in 2007, the company undertakes camouflage design commissions and licensing agreements worldwide.

Visit the website www.hydedefinition.com