Anyone who got to see the Camouflage exhibition at the Imperial War Museum a couple of years ago will appreciate what a treat is in store for those able to make it to the Canadian War Museum in Ottawa this summer. The IWM exhibition has travelled across the pond, and is set to inform and inspire new audiences young and old with its immersive display of concealment techniques, from their hand painted origins in the First World War through to the ultra-modern trend for uniforms designed and manufactured with the aid of sophisticated computer programs.
Follow the link to see more about Camouflage, the exhibition – from battlefield to catwalk.
Unfortunately the exhibition has no examples of the PenCott digital multi-environment camouflage, since the pattern was still being trialled when the Imperial War Museum originally presented the show. However, the two British camoufleurs who inspired Hyde Definition’s creative approach to the design of PenCott feature prominently in the Second World War gallery – Professor Hugh Cott, scientist; and artist Sir Roland Penrose. They offered solutions to the problem of concealment from two sources – that of zoological evolution and of visual psychology. At Hyde Definition we combined these points of view, and thus named the pattern in memory of Penrose and Cott: PenCott.
Camouflage is presented by the Canadian War Museum in partnership with the Imperial War Museum, from June 4, 2009 to January 3, 2010.