Hyde Definition, the digital camouflage and concealment company I run, has finally finished revamping its website. Well actually, not quite, as there are still one or two things that need adding and tidying, but to all intents and purposes it is done. Come on over and take a look!
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Tags: arid camo, british camo, camouflage design, camouflage news, concealment, custom camouflage, desert camouflage, digital camo, hyde definition, pencott, pixellated, snow camouflage
Categories : camouflage, camouflage design, camouflage news, graphic design, PenCott multi environment camouflage
ITS Tactical, who did a terrific job photographing several different camouflage patterns in Oklahoma last year, have hit gold again with a repeat of the test, this time in Texas, and featuring a few more camouflage patterns (and a few less duds).
With half an eye on the current conflict in Afghanistan the team at ITS chose a mixture of terrain that included sand and rocks and some scrubby growth. Although the landscape favoured desert and semi-arid camo patterns, four woodland/temperate designs were featured in the tests too – MARPAT Woodland, Singapore Armed Forces (SAF) Digital, Jieitai (Japanese flecktarn) and PenCott. Judge for yourself, but of the four, I know which one I’d choose to wear in that sort of environment, if arid camo was not available ;-) Well, you would expect me to say that, wouldn’t you?
The test is very comprehensive, with consistent photos of all the camouflage patterns mounted on a dummy at set ranges in four different locales. You get a chance to pick up to four best performing patterns in each photo set. A tip regarding voting though – to be sure you are voting for the patterns you think are best, familiarise yourself with the designs – and the order they appear in – with one of the close range photo sets, because at long range it gets pretty hard to tell some of them apart, and the picture captions don’t give anything away!
Anyhow, you can check it all out on ITS Tactical’s blog
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Tags: ACU, arid camo, army combat uniform, british camo, crye, desert camouflage, digital camo, hyde definition, pencott, pixellated, UCP
Categories : ACU, afghanistan, apparel, camouflage, clothing, concealment, crye precision, environmental camouflage, multicam, PenCott multi environment camouflage, UCP, universal camouflage pattern
Hyde Definition announces new PenCott™ multi-terrain camouflage patterns and revised licensing rates
New patterns have been specifically optimised for arid and semi-arid terrain – the most common and most likely operational environments for military assistance and special operations forces.
Newly revised licensing rates have been developed which make it even simpler and easier for companies to produce their own clothing and equipment designs in the PenCott camouflage pattern.
7 June 2010 – Hyde Definition Ltd. announces the release of two new multi-terrain camouflage colourways based on the proven PenCott multi-environment camouflage pattern. The new semi-arid environment “PenCott-Badlands” and arid environment “PenCott-Sandstorm” patterns have been specifically created to provide superior camouflage, and thus a tactical edge, for personnel operating in these environments.
Arid and semi-arid regions cover more than a third of the earth’s land mass and pose a distinct set of challenges to military forces – and especially camouflage designers. These regions are also the locations of the majority of armed conflicts that account for 1,000 deaths per year or more. These types of terrain therefore represent a very real operational requirement for uniforms and equipment optimised for use in these challenging environments.
The PenCott Multi-Environment Camouflage pattern uses a unique, digitally-enhanced mixture of blending and disrupting techniques, and has been specifically designed to:
- conceal more effectively at all typical engagement distances
- conceal more effectively at much closer distances than other patterns
- conceal more effectively in multiple environments and terrains
- dramatic improvement in concealment over previous generation patterns
Effective camouflage defeats the ability of the observer to detect or recognise the wearer as something of interest. But typical disruptive pattern camouflage can sometimes weaken the effect by introducing colours or shapes that look alien to a particular environment.
PenCott’s unique digital fractal design dithers four terrain-optimised contrasting colours – creating a combination of soft, blended and hard edges for a more natural-looking texture, and the illusion of a wider spectrum of colour tones.
The complex PenCott pattern is harder for the human eye to process, and recognisable shapes such as limbs and head-gear – or the lines of pocket edges – become more difficult to detect and recognise. PenCott disguises the wearer so effectively that he or she appears to literally melt in to the terrain.
The original PenCott-GreenZone pattern rapidly established a reputation of being “probably the best temperate/tropical terrain camouflage pattern in the world” (to paraphrase the famous beer adverts). Now the release of the “Badlands” and “Sandstorm” colourways means that special operations forces can enhance their tactical edge in those regions where they’re most likely to be deployed.
The new simpler, easier, revised scale of licensing fees makes it even easier for companies to produce their own clothing and equipment designs in the PenCott camouflage pattern. For further information, contact: email@example.com
About Hyde Definition
Headquartered in East Anglia in the UK, Hyde Definition has a young, loyal and dedicated team who strive to deliver cutting edge concealment solutions for personnel, materiel, vehicles and buildings.
Founded in 2007, the company undertakes camouflage design commissions and licensing agreements worldwide.
Visit the website www.hydedefinition.com
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Tags: arid camo, british camo, camouflage news, desert camouflage, digital camo, hyde definition, pencott, pixellated
Categories : apparel, camouflage, camouflage news, clothing, environmental camouflage, multi-terrain pattern, PenCott multi environment camouflage
I will be attending this year’s Internationale Waffen Ausstellung (IWA) – an annual trade-show for the shooting, hunting and firearms industry taking place in Nuremberg, Germany, from the 12th to the 15th of March 2010.
IWA is the second largest trade-show of its type, after SHOT in the United States.
I will be visiting companies in the outdoor clothing sector to promote Hyde Definition’s innovative PenCott Multi-Environment Camouflage™ and to reveal additional new colour-ways addressing arid, mountain, urban, snow and low-light operational needs.
This show is a fantastic chance to show the industry what we’ve been developing, but I’ve got a lot of leg work to do – the venue is huge and I’m meeting companies from one end to the other across the weekend!
If you would like to meet with me at the show to discuss the exciting opportunities offered by Hyde Definition’s ground-breaking concealment solutions, give me a call on +44 208 123 0302 or +44 7764842047, or email me at firstname.lastname@example.org
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Tags: arid camo, camouflage design, camouflage news, custom camouflage, desert camouflage, design, digital camo, hyde definition, pencott, pixellated, snow camouflage
Categories : camo, camouflage, camouflage design, camouflage news, PenCott multi environment camouflage, snow camouflage
In the last few days some military news sites, blogs and forums, and now the BBC and the Daily Telegraph, have been reporting on a surprising announcement from the British Ministry of Defence: A new camouflage pattern has been developed, to address the problem of operating in areas that include both arid or desert terrain and cultivated ground, such as that found in Afghanistan’s ‘green zone’ astride the Helmand River.
Why is this a surprise? Well, apart from the fact that Britain has used the iconic disruptive pattern (DPM), with minor changes, since the end of the 1960′s, and has always professed itself quite happy with it - and the auxiliary desert DPM - there is the suddenness of it! Even though the camouflage is being introduced to troops as an Urgent Operational Requirement (UOR), as an example of bureaucratic camouflage (what the Russians call maskirovka), the development and trialling of this pattern has been textbook.
At the beginning of this year I was made aware that our special forces (UKSF) were looking for a multi-terrain pattern to use for their issued uniforms. They specifically wanted Crye Precision’s MultiCam® (which I understand they are permitted to wear and purchase themselves from the manufacturer), but there was a barrier to domestic production presented by US restriction on the use of the licence. Other patterns, including Hyde Definition’s homegrown PenCott camouflage, were considered, but the colours and tonal gradations that characterise MultiCam® were what the UKSF valued above all in a design.
All seemed to go quiet, and UK Special Forces personnel continued to be seen in assorted uniforms and camo patterns, including MultiCam®. But while all this was going on, much fanfare and spectacle was created by the Personal Equipment and Common Operational Clothing (PECOC) program, which, as this blog reported, looked all set to introduce a family of far less radical DPM derivatives in to service. The colours of temperate DPM would be changed slightly, the desert pattern would acquire a sparse overprint in a third, darker brown, and new ‘intermediate’ multi-terrain DPM (with a four colour palette of 3 browns and a green that was vaguely similar to MultiCam®’s colours) would be introduced for use on personal load bearing equipment and helmet covers. Or so we all thought.
Evidently, a satisfactory solution to the UKSF’s needs was quietly found by having Crye secretly create a bespoke pattern for the UK Ministry of Defence (MoD). Quite when it widened from UKSF to became an all-forces affair is unclear, as throughout the development and trials process there was no inkling of the new Crye Multi Terrain Pattern (MTP), outside of those with a need to know. Any mentions of a new digitally designed pattern or a DPM with MultiCam® colours were thought to refer to the PECOC program, which was running along a confusingly (conveniently?) similar parallel track. Trials were conducted in the UK, Cyprus, Kenya, and Afghanistan, but were kept secret with confidentiality agreements (even the Official Secrets Act can be employed without too much creative thinking), intellectual property protection, and MoD royalty rights. Of course, we all sign the OSA when we join the military, but rumours of new developments always bubble to the surface before long. That little to nothing leaked out is testament to the stringency with which the rules were enforced, and the effectiveness of the MoD’s maskirovka campaign. I don’t know which units were involved in the trials, but it’s certainly easier to do this kind of thing with elite special operations troops who understand and value security. If they should be accidentally spotted wearing a new multi-terrain pattern while trialling it in the course of their normal duties, it can easily be explained away as MultiCam®, which no-one would think to question (at more than a few feet away it’s pretty hard to tell the difference between the two Crye designs anyhow).
The pattern itself looks exactly like you might imagine a hybrid between DPM and MultiCam® would. The unique Crye blends between colours are there, as well as their signature ‘bird-dropping’ blobs and streaks of very dark brown and extremely light grey. The shapes within the pattern, however, are very much more reminiscent of temperate DPM than the laterally-elongated woodland camouflage forms of classic MultiCam®. It’s a very pleasing design aesthetically, and promises to blend in various environments just as well as its American progenitor. And just like MultiCam®, it suffers when it comes to long-range disruption, as there just isn’t enough contrast in the pattern. Hopefully, that failing will be of minor significance in the tactical environment in which it will be used, besides which, it is generally becoming acknowledged (at long last) that 21st Century armies are not often going to be fighting from and within bits of dense woodland or across trackless desert plains, but will spend the majority of their time approaching, entering, attacking and defending rural or suburban areas, with their characteristically close engagement ranges. Any camo design that addresses the new paradigm gets my support.
The MT Pattern, on standard No.8 combat uniforms, body armour and personal load carrying equipment (PLCE), is due to be issued to troops rotating through Afghanistan next year with a wider roll-out to the rest of the military beginning the following year.
This wiki article on the British Army Rumour Service website explains the thinking behind multi-terrain patterns like MultiCam®. Contains language unsuitable for minors.
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Tags: ACU, afghanistan, arid camo, british army, british camo, camouflage news, crye, deception, desert camouflage, dpm, mtp, multi terrain pattern, pecoc, pencott, UCP
Categories : ACU, afghanistan, apparel, camo, camouflage, camouflage news, clothing, crye precision, deception, defence, environmental camouflage, gear, military camouflage, multicam, PenCott multi environment camouflage, universal camouflage pattern, war on terror
Two recent posts on the Strike-Hold! website resonate with me. The first concerns the International Special Training Centre (ISTC) Sniper Course at Grafenwoehr, Germany. The article itself is a worthwhile read, but most striking is this picture:
If ever a more succinct illustration were needed of the benefits of selecting your personal concealment with the terrain of your operational area in mind, surely this is it. See how the US Army’s ‘Universal’ Camouflage Pattern (UCP) stands out like a glowing grey ghost against the lightly wooded background, and even the khaki-looking Multicam worn by the spotter in the middle of the picture appears out of place. In a real operation, the spotter would no doubt have customised his garb with dirt, scrim and fresh foliage to render it less visible, or even worn a ghillie like the German sniper in the foreground, but I have reservations about the utility of such techniques when used to attempt to compensate for UCP’s ineffectiveness. A pig wearing lipstick is still a pig.
The other Strike-Hold! story that I found particularly interesting tells of how some British soldiers in Afghanistan’s Helmand province are dyeing their desert camouflaged under-armour combat shirts (UBACS) a curious greeny-blue. You can read it here. UK readers may have seen about this in the Daily Mail or the Sun (where a disengenuous, hysterical spin was put on the issue to make more of the story than meets the eye), but the original source of the pictures, and a hint as to the explanation why, is found in Michael Yon’s excellent blog, penned from the frontline in Afghanistan.
I can’t help wondering how something like this might work, out in the green zone…
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Tags: ACU, arid camo, british army, british camo, camo, concealment, custom camouflage, daily mail, desert camouflage, pencott, sun, UCP
Categories : ACU, camo, concealment, military camouflage, multicam, PenCott multi environment camouflage, sniper, universal camouflage pattern
A rumour came to my attention today. The rumour has it that James Cameron, director of classics such as The Terminator and Terminator 2, Aliens and the Abyss, as well as True Lies and Titanic, has been wearing my company’s PenCott digital fractal camouflage on the set of his latest film project: Avatar. The rumour appears to have grown from a photograph in the latest edition of Empire magazine, showing Cameron demonstrating how to man the door-gun of a troop transporter, wearing a pair of trousers in an unusual digital camouflage.
Much as I would love one of my movie idols to be wearing PenCott in association with a futuristic film, sadly he is not. His lower half seems to be clad in a commercial camo (note the bigger, more obvious pixels and the black areas). Should James Cameron like some genuine Hyde Definition trousers in our cutting-edge PenCott pattern, he is welcome to get in touch and I will happily furnish him with a pair or two, plus shirts and hats to boot. Someone pass the message to him, eh?
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Tags: avatar movie, custom camouflage, digital camo, empire magazine, hyde definition, james cameron, pencott, pixellated, science fiction
Categories : apparel, camo, camouflage, clothing, entertainment, environmental camouflage, in the movies, PenCott multi environment camouflage
Megan Fox was at the premiere of this summer’s expected big box-office blockbuster, Transformers 2, in Berlin recently. Here’s how she could have looked if that dress was made with PenCott camouflage material…
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Tags: camouflage design, camouflage news, celebrity, digital camo, hyde definition, megan fox, movie premiere, pencott, re-skin, sci-fi movies, science fiction, transformers 2
Categories : camouflage design, camouflage humour, entertainment, in the movies, oddities, PenCott multi environment camouflage, Uncategorized
Anyone who got to see the Camouflage exhibition at the Imperial War Museum a couple of years ago will appreciate what a treat is in store for those able to make it to the Canadian War Museum in Ottawa this summer. The IWM exhibition has travelled across the pond, and is set to inform and inspire new audiences young and old with its immersive display of concealment techniques, from their hand painted origins in the First World War through to the ultra-modern trend for uniforms designed and manufactured with the aid of sophisticated computer programs.
Follow the link to see more about Camouflage, the exhibition – from battlefield to catwalk.
Unfortunately the exhibition has no examples of the PenCott digital multi-environment camouflage, since the pattern was still being trialled when the Imperial War Museum originally presented the show. However, the two British camoufleurs who inspired Hyde Definition’s creative approach to the design of PenCott feature prominently in the Second World War gallery – Professor Hugh Cott, scientist; and artist Sir Roland Penrose. They offered solutions to the problem of concealment from two sources – that of zoological evolution and of visual psychology. At Hyde Definition we combined these points of view, and thus named the pattern in memory of Penrose and Cott: PenCott.
Camouflage is presented by the Canadian War Museum in partnership with the Imperial War Museum, from June 4, 2009 to January 3, 2010.
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Tags: animal camouflage, british camo, camouflage design, camouflage news, concealment, deception, desert camouflage, digital camo, french camo, hyde definition, pencott, pixellated, Swedish splinter camouflage, UCP
Categories : ACU, apparel, camouflage, camouflage design, camouflage news, clothing, concealment, deception, environmental camouflage, graphic design, military camouflage, multicam, PenCott multi environment camouflage, science, ship camouflage, universal camouflage pattern, Vehicle camo
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Tags: british camo, camouflage news, digital camo, hyde definition, pencott
Categories : airsoft, apparel, camo, camouflage, camouflage design, camouflage news, clothing, environmental camouflage, PenCott multi environment camouflage