camo for cameron

A rumour came to my attention today. The rumour has it that James Cameron, director of classics such as The Terminator and Terminator 2, Aliens and the Abyss, as well as True Lies and Titanic, has been wearing my company’s PenCott digital fractal camouflage on the set of his latest film project: Avatar. The rumour appears to have grown from a photograph in the latest edition of Empire magazine, showing Cameron demonstrating how to man the door-gun of a troop transporter, wearing a pair of trousers in an unusual digital camouflage.

NOT gunning for PenCott. Copyright: Empire magazine

Much as I would love one of my movie idols to be wearing PenCott in association with a futuristic film, sadly he is not. His lower half seems to be clad in a commercial camo (note the bigger, more obvious pixels and the black areas). Should James Cameron like some genuine Hyde Definition trousers in our cutting-edge PenCott pattern, he is welcome to get in touch and I will happily furnish him with a pair or two, plus shirts and hats to boot. Someone pass the message to him, eh?

transformed: Megan Fox in futuristic camo

Megan Fox was at the premiere of this summer’s expected big box-office blockbuster, Transformers 2, in Berlin recently. Here’s how she could have looked if that dress was made with PenCott camouflage material…

Transformer’s Megan Fox as she might look in PenCott camouflage

Red Fox at Berlin premiere

Megan Fox transformed

Sexy Fox

camouflage – the exhibition comes to Canada

Anyone who got to see the Camouflage exhibition at the Imperial War Museum a couple of years ago will appreciate what a treat is in store for those able to make it to the Canadian War Museum in Ottawa this summer. The IWM exhibition has travelled across the pond, and is set to inform and inspire new audiences young and old with its immersive display of concealment techniques, from their hand painted origins in the First World War through to the ultra-modern trend for uniforms designed and manufactured with the aid of sophisticated computer programs.

fashion meets function at the Canadian War Museum's camo exhibition

Follow the link to see more about Camouflage, the exhibition – from battlefield to catwalk.

Unfortunately the exhibition has no examples of the PenCott digital multi-environment camouflage, since the pattern was still being trialled when the Imperial War Museum originally presented the show. However, the two British camoufleurs who inspired Hyde Definition’s creative approach to the design of PenCott feature prominently in the Second World War gallery – Professor Hugh Cott, scientist; and artist Sir Roland Penrose. They offered solutions to the problem of concealment from two sources – that of zoological evolution and of visual psychology. At Hyde Definition we combined these points of view, and thus named the pattern in memory of Penrose and Cott: PenCott.

Camouflage is presented by the Canadian War Museum in partnership with the Imperial War Museum, from June 4, 2009 to January 3, 2010.

power to the people

Regular readers will remember me mentioning a design brief that my company Hyde Definition fulfilled last summer. It was to reduce the visual impact of a domestic wind turbine erected on private property in the UK, and the client wanted to be able to apply the design himself, in situ. Our website has recently been updated to include photographs of the turbine’s camouflage scheme, kindly supplied by our client.

Realising that it is practically impossibly to conceal an object as large and obvious as a wind turbine against the constantly changing skyscape behind it, we chose to  break up the shape and use different tones that will blend in some, but not all, conditions.

The bespoke design uses two shades of grey, plus white, applied over the black polycarbonate gearbox nacelle and triangular fin in a pixellated quadrilateral symmetry-axis disruption pattern. In plain speak, picture a flat image of the turbine head, with a line running along the centre of the nacelle, and a line running down the middle of the fin. Imagine that lines also extend inward from all the corners and join the central lines near their ends. These are the axes of internal symmetry, which is not a name for the next James Bond film, but is the central mass that needs to be broken up in order to deceive the eye, which we achieved by using square and rectangular serrated shapes in different sizes and orientations.

Hyde Definition PenCott on Strike – Hold!

Following Hyde Definition’s recent website remake and PenCott pattern production announcement, the good folks at Strike – Hold! have kindly put the word out. More here.