These eye-catching digital images by ad-agency Rees Bradley Hepburn form part of an advertising campaign commissioned by Land Rover, aimed at high ranking government and military officials.
Very slick, but the camouflage is possibly a little too similar to the CCE (Camouflaged Cheese Eater’s) pattern of the Surrender Monkey’s.
Still with me? Good. These ads are yet to appear online, so thanks to Casualty of Design for the scoop!
[...] Go to the author’s original blog: Land Rover ad campaign courts military [...]
The camo pattern is of Europe & the Mediterranean.
Thankyou Kevin, I think we can all see that. Do you have a point you wanted to make?
It does look a bit like French Central Europe camouflage. Did they camouflage the rest of the world atlas too?
No point just being Captain Obvious!
Interesting that Austria is a black dot in the middle of Europe. Are they making a political statement?
I suspect that’s Switzerland. It’s a little wonky compared to r/l though. More curious is the strange black area in the Adriatic, that is neither Albania nor Bosnia. Perhaps a new Southern European state (Landrovia?) has been created on the quiet, while we were all distracted by events in Georgia. They filled in the Aegean and the Bosphorus, too, so now you can drive your Land Rover from island to island or continent to continent!
I heard that there’s been skirmishing on the border between Landrovia and Jeepmania.
How about Suzukistan?